Asad-ur-Rehman
Executive Officer · Mehta Group
Asad-ur-Rehman serves as Executive Officer at Mehta Group, responsible for the day-to-day operations that keep tyres moving from warehouse to customer across Pakistan. His work centers on the practical realities of distribution — inventory accuracy, dispatch timelines, and quality control at every stage of the supply chain.
He has been instrumental in tightening Mehta Group's logistics processes, ensuring that both large commercial orders and individual customer requests are handled with the same level of care and tracked reliably from order to delivery.
Working closely with the sales and warehouse teams, he has helped standardize inspection and handling procedures for specialty categories like OTR and STA tyres, which require more careful storage and handling than standard passenger tyres due to their size and weight.
His operational focus complements the company's broader strategy, translating leadership decisions into the consistent, on-the-ground execution that customers experience directly.
“The customer only sees whether the tyre arrived on time — everything else is our job to get right.”